Privacy policy

Last updated: July 14, 2026

VALEWARD operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, as a customer, with a tailored shopping experience (the “Services”). VALEWARD is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use or disclose personal information when you visit or use the website, make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and agree to the collection, use and disclosure of your information as described in this Privacy Policy.

What Personal Information Do We Collect or Process?

When we use the term “personal information”, we mean information that identifies you or another person, or that can reasonably be linked directly to you. Personal information does not include information collected anonymously or anonymised in such a way that it cannot identify or be linked to you. Depending on how you interact with the Services, where you live and what applicable law permits or requires, we may collect or process the following categories of personal information, including inferences drawn from that personal information:

• Contact details, including your name, postal address, billing address, shipping address, telephone number and email address.
• Financial information, including credit and debit card details, financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
• Account information, including username, password, security questions, configurations and settings.
• Transaction information, including the items you view, add to your basket, add to a wish list, purchase, return, exchange or cancel, as well as your previous transactions.
• Communications with us, including information you provide when communicating with us, for example when submitting a customer support request.
• Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
• Usage information, including information about how you interact with the Services, including how and when you browse or use the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you. We collect information when you create an account, access or use the Services, communicate with us or otherwise provide us with personal information.
• Automatically through the Services. We collect information from your device, when you use our products or Services, visit our website, or through the use of cookies and similar technologies.
• From our service providers. We collect information when we engage service providers to enable certain technologies and when they collect or process personal information on our behalf.
• From our partners and other third parties.

How Do We Use Your Personal Information?

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

• Providing, personalising and improving the Services. We use your personal information to provide the Services to you. This includes fulfilling our contract with you, processing payments, fulfilling orders, saving your preferences and items of interest, sending notifications relating to your account, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling you to submit reviews and creating a personalised shopping experience, for example by recommending products based on your purchases. This may also include using your personal information to further personalise and improve the Services.
• Marketing and advertising. We use your personal information for marketing and advertising purposes, for example to send marketing and promotional communications by email, SMS or post, and to display online advertisements for products or services through the Services or on other websites, including advertisements based on items you previously purchased or added to your basket, as well as other activity relating to the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding potentially fraudulent, illegal, unsafe or malicious activity, protect public safety and maintain the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account login details. We strongly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with you. We use your personal information to provide customer support and effective Services, respond to your requests promptly and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to lawful legal processes, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual litigation or other adversarial proceedings, and to investigate potential violations of our terms or policies or enforce those terms and policies.

How Do We Disclose Personal Information?

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, vendors and other third parties that provide Services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
• With business and marketing partners that provide marketing services to you and display advertisements. For example, we use Shopify to support personalised advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to direct us not to share information about you for targeted advertising and marketing based on your online activity across different merchants and websites.
• When you ask us to, or otherwise provide consent for us to disclose certain information to third parties, for example to deliver products to you or when you use social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or insolvency, to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests, to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Our Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit through the Services will be shared with Shopify and with third parties that may be located in countries other than your country of residence, in order to provide and improve the Services for you.

To protect, grow and improve our business, we also use certain enhanced Shopify features that incorporate data and information from your interactions with our store, with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected through your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights relating to Shopify’s use of your personal information for these purposes.

For more information about how Shopify uses your personal information and the rights available to you, please see the Shopify Consumer Privacy Policy. Depending on where you live, you may also exercise certain rights in relation to your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of information available on those websites.

Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without restriction as to its use by us or by a third party. Our inclusion of such links does not imply endorsement of the content on those platforms or of their owners or operators, unless expressly stated in the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children who have not reached the age of majority in their country. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request deletion of that information.

As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” personal information of individuals under the age of 16, as those terms are defined under applicable law.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security”. In addition, information you send to us may be exposed to risks while in transit. We recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we retain your personal information depends on several factors. These include whether we need the information to manage your account, provide the Services to you, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request where permitted by law.

• Right of access. You may have the right to request access to the personal information we hold about you.
• Right to deletion. You may have the right to request that we delete personal information we hold about you.
• Right to correction. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party in certain circumstances and subject to certain exceptions.
• Managing communication preferences. We may send you promotional emails. You can opt out of receiving these emails at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional emails, for example about your account or orders you have placed.

You may exercise these rights where indicated within the Services, or by contacting us using the details below. More information about how Shopify uses your personal information and the rights available to you, including rights relating to information processed by Shopify, is available at https://privacy.shopify.com/en.

You will not be disadvantaged for exercising any of these rights. Where permitted or required by applicable law, we may need to verify your identity before processing your request. In accordance with applicable law, you may appoint an authorised representative to make requests on your behalf. Before accepting a request from a representative, we may require proof that you have authorised that person to act on your behalf, and we may also require you to verify your identity directly with us. We will respond to your request within the timeframe required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the details below or to lodge a complaint with your local data protection authority. A list of data protection authorities in the European Economic Area is available through the European Data Protection Board.

International Transfers

Please note that we may transfer, store and process your personal information outside the country in which you live.

Where we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant United Kingdom authority, unless the transfer is to a country that has been recognised as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for other operational, legal or regulatory reasons. We will publish the revised Privacy Policy on this website, update the “Last updated” date accordingly and provide any notice required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us by email at support@valewardtactical.com. For the purposes of applicable data protection law, we are the controller of your personal information.